From Persona to Marketing Automation

Marketing tasks have exploded over the last decade. With the rise of big data, personalization, and super-targeted marketing, it’s tougher than ever to stay on top of everything and keep your customers engaged while managing your tasks and KPIs.

A deeper dive into your PERSONA is the first step in crafting personalized omnichannel communication. Persona is your imaginary customer, doing a simple mystery shopping, elaborative interviews or just a simple survey can give insight to boost your sales.

A Journey customer engages across multiple channels can describe the best customers’ behavior, emotions, and bottlenecks. Those bottlenecks are sweet spot to resolve and include into the journey.

Enter automation, the hero of modern marketing! It’s a game-changer for cutting through the chaos. In digital marketing, the real key to success is making sure your automation strategy is spot-on.

The process may include:

• Start with the audience and break it down into smaller groups for relevant communication
• From targeted messaging call to action in the form of lead management will be created
• Apply your campaigns in omnichannel space
• Connect with analytics and reports to drive the best ROI for your company
• Always make sure your content is relevant to your audience

We can help you kick off your first campaign. Lets talk!