Customer Analytics

Without strong and reliable data, running business in today’s world is not easy. Customer analytics is understanding customers’ needs, satisfaction, and data in which direction to drive the business. Customer analytics is the process of collecting, analyzing, and interpreting data about customer behaviors, preferences, and interactions to make informed business decisions. Some of the basic analytics are Net Promoter Score, Customer Lifetime Value, Churn Rate, Customer Segmentation, and many more that can help you understand the market and business you are in.

INTERACTION- Customer touchpoints

Examples:

  • Orders
  • Delivery
  • Calls

PERCEPTIONS – Touchpoint evaluation

Examples:

  • Ease of use
  • Emotional reaction
  • Functional

ATTITUDES:- Aggregated experience with brand

Examples:

  • Likelihood to purchase
  • Likelihood to recommend
  • Brand awareness

BEHAVIORS – behaviors impacting the business

Examples:

  • Customer churn rate
  • Purchase
  • Renewal
  • Subscription

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